If you’re posting from a business page to promote content with LinkedIn, you’ll have three main choices. For example, personal profiles and business pages don’t have the same posting possibilities. Because LinkedIn offers different options than most other social platforms, this can be a little more complicated than usual. The first choice you’ll need to make when posting your content to LinkedIn is what format to use. Then, get ready to promote content with LinkedIn.

Consider how your digital publications, from brochures to white papers, can help your company join the conversation and reach the right readers. Also called “thought leaders,” these users can attract big audiences to their reflections on trends, tools and ideas in business. Since 30 million companies have joined LinkedIn, the importance of B2B influencers has exploded.

(More focused on B2C? Keep reading- B2C marketers use the platform, too.) A recent study found that 95% said they published non-sponsored posts on LinkedIn. In fact, it’s the #1 social media network for B2B marketers with a content strategy. In other words, businesses that sell their products or services to other businesses want to be seen in LinkedIn Feeds. Although it’s not the biggest social platform, LinkedIn’s 810 million users represent a particularly valuable audience of executives, entrepreneurs and employees.Īs a result, LinkedIn has become a key channel for distributing B2B digital content.

Over the past several years, the social network built for professionals has added lots of new features and tools designed for content. If you think of LinkedIn mostly as a place to look for job openings, think again.

Next up: how to promote content with LinkedIn. That’s why we’re bringing you a new series all about making these channels work for your digital publishing needs. But it isn’t always easy to achieve the results you have in mind. Thanks to social media, delivering content to thousands of people at once is as easy as hitting the “Post” button. The Digital Publisher’s Guide to Social Media

Linkedin content marketing